Connections with Consumers

We know that it is extremely frustrating to gain more sales. You have an awesome product or service, set up your store or place of business, invested in registering your business name and buying other important resources to bring the best quality to your clients or customers, even rented out a space that supposedly has the best traffic whether local or online, and now you are struggling at the most important part of this journey…GAINING MORE CONSUMERS FOR YOUR BUSINESS! Not to worry, we can give you a quick rundown of how these elusive consumers work! So where exactly are they?

The following are certain statistics that give us an estimate on how to find your potential clients. Let’s take a look!

Our present advancement with communication has grown along with our world population of nearly 7.6 billion people but the most amazing fact is that two-thirds of them have a mobile phone! On top of that, almost half of our whole population (3 billion) access social media each month! Source: https://wearesocial.com/blog/2018/01/global-digital-report-2018

Mobile w/o Social Media
1.5 Billion
19.7%
Social Media Users
3 Billion
39.47%
People w/o Mobile
3.1 Billion
40.78%

As you can see, the statistics show in favor of people with mobile devices because the average consumer nowadays will purchase from their mobile phone and this is not including those who have access to a computer! Now that we have basic knowledge, we can find out how to zero-in on those with heavy activity on specific social media accounts! 

Knowing these statistics is not as simple setting up an account on all of these platforms. You have to have a marketing strategy that can pinpoint who your potential consumer. Some of the best platforms of choice will be based on the kind of business you own. If you own a dentist office, it would be counter intuitive to use instagram or pinterest, (very visual platforms) to gain clients due to the serious nature and stress associated with dentistry. Unless you are doing a very funny and creative ad, I would recommend sticking to a particular media to host your marketing ads and campaigns.

Basic strategy

If you have no idea where to start, you have to start figuring out who exactly buys your product or service.

QUESTIONS TO ASK: 

What is the best age range?

Where is the best traffic or physical location of that age range?

What social media platforms are best for that demographic?

What are the popular interest associated with that consumer?

WHAT IS SEO?

SEO or Search Engine Optimization is a way that allows you to send data to search engines to bring more value to your business on Google’s index if done correctly and repeatedly!

According to impactbnd.com 

“Google receives over 63,000 searches per second on any given day.”

“3. 50% of search queries are four words or longer.”

“More Google searches take place on mobile devices than on computers…”



Even though it seems complicated, it can be broken down to content placement, keywords, tags, and other data to simply improve the visibility of your business on Google search! 

Many businesses suffer from lack of SEO and knowadays, most businesses fail because consumers are shifting and evolving with our rapidly changing technology.

Just how impactful is SEO for your business?

Curious how impactful SEO is for your organization? Consider the following stats:

  • 81 percent of shoppers conduct online research prior to making a purchase (Adweek)
  • 97 percent of consumers research products online prior to making a local purchase (BIA/Kelsey)
  • 66 percent of B2B buyers rely on blog posts to shape their purchasing decisions (Forbes)
  • 71 percent of B2B buyers report starting with a Google search
  • https://www.business.com/articles/seo-strategy-process/

It takes some time to get started but with a few tips and tricks, we can stop making the same mistakes most businesses have encountered. Whether you are starting, small, or big, we can help you get to where you need to be…the BEST position for your consumer to purchase! If you don’t know where you stand, make sure to check out our FREE Audit and Consultation or we can get you started with a marketing plan by clicking the launch button below!


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